Introducing Competitor Intelligence: Weekly AI Briefs on What Your Rivals Are Doing

Every founder and agency owner has a vague awareness of their competitors. You glance at their homepage occasionally. You notice when they post on Twitter. But you never really know what they changed last week, what customers are saying about them right now, or where they are strategically heading.

That vague awareness is a competitive liability. Today we are shipping Competitor Intelligence — a weekly AI briefing that fills that gap automatically, without you lifting a finger.

The problem with competitive research

Manual competitive research is broken in two ways. Either you do too much of it — spending an hour every week clicking around competitor sites, reading Reddit threads, and taking notes that nobody acts on — or you do none at all because you never have time.

Neither approach gives you the one thing that actually matters: a short, specific, actionable answer to what should I do differently this week because of what my competitors are doing.

How Competitor Intelligence works

Add up to 10 competitor URLs in the Competitors tab of your SiteBrief dashboard. That is the only setup required. From that point:

1. Weekly scraping

Every Sunday night, SiteBrief fetches each competitor's homepage and pricing page. A hash-based diff detects exactly which pages changed since last week — so if UptimeRobot quietly updated their pricing, you will know before Monday morning.

Pages that changed get a red Changes! badge. Pages that stayed the same get a green No changes. At a glance you know who is actively iterating.

2. Community sentiment

Website copy tells you what a company wants you to think about them. Reddit and Hacker News tell you what customers actually experience. For each competitor, SiteBrief searches across r/sysadmin, r/webdev, r/devops, r/selfhosted, and Hacker News for recent mentions.

Complaints are extracted and surfaced in a dedicated section of the brief. What customers hate about a competitor is a direct signal for where you should invest — and a ready-made talking point for your sales conversations.

3. The AI brief

Once scraping and sentiment collection are done, Claude synthesises everything into one brief. Not a dump of raw data — a structured, opinionated summary with six sections:

• 🔥 Top Insight This Week — the single most important finding, 2-3 sentences
• 📊 By Competitor — one tight paragraph per competitor
• 💬 What Competitor Customers Complain About — direct quotes from community discussions
• 🚀 Where Competitors Are Heading — strategic direction based on copy and pricing changes
• ⚡ Top 3 Actions This Week — concrete, doable in 1-2 days each
• 👁 Watch Next Week — signals worth monitoring

The brief arrives in your inbox every Monday morning. You spend five minutes reading it, pick one or two actions, and move on.

Generate on demand, not just on schedule

The automatic schedule runs weekly, but you can click Generate Weekly Brief at any time from the dashboard. Useful when you first add competitors, or when a rival launches something and you want an immediate read on it. The full pipeline — scrape, analyse, brief — completes in under 30 seconds for three competitors.

No API keys, no configuration

All AI processing runs on SiteBrief's infrastructure. You do not need an Anthropic account, an OpenAI key, or any third-party subscription. Add competitor URLs. That is it.

Available on Pro

Competitor Intelligence is included in the Pro plan. If you are already a Pro subscriber, it is live in your dashboard right now — no upgrade required.