Search Insights
Google Search Console data — clicks, impressions, CTR, average position, and top queries — displayed directly on each site's dashboard page.
What it shows
After connecting Google Search Console, each site detail page shows a Search Insights panel with data from the last 28 days:
| Metric | What it means |
|---|---|
| Clicks | Total organic clicks from Google Search |
| Impressions | How many times your site appeared in search results |
| Avg CTR | Click-through rate — clicks ÷ impressions |
| Avg Position | Average ranking position in search results (lower = better) |
| AI Insight | 2-3 sentence plain-English analysis of your search performance, powered by Claude AI |
| Top Queries | Top 10 search terms driving traffic, with per-query metrics |
| Top Pages | Top 10 landing pages from organic search |
A mini chart shows daily clicks and impressions over the last 28 days, so you can spot traffic drops or growth at a glance.
AI Insight
When your site has search data (at least some clicks or impressions), SiteBrief automatically generates an AI Insight— a 2-3 sentence plain-English summary of what's happening with your organic performance.
It looks at your totals, week-over-week trend, top query, and top page, then surfaces what's interesting: whether traffic is growing or dropping, which query is closest to a breakthrough position, and one concrete thing to watch. No bullet points, no dry metrics — it reads like a note from a colleague who just checked your analytics.
The insight is generated fresh each time the panel loads. It uses Claude AI (Anthropic) and runs entirely within SiteBrief — no data is sent to third parties other than the Anthropic API.
Setup
One-time setup — takes under 2 minutes:
- Step 1: Go to Integrations → click Connect Google → authorize with your Google account.
- Step 2: Make sure the site is verified in Google Search Console under the same Google account.
- Step 3: Open any site in SiteBrief → scroll to Search Insights. Data loads automatically.
sc-domain:example.com) and URL prefix properties (https://example.com/).Google Search Console verification
If your site is not yet in GSC, you need to verify ownership first:
- Go to search.google.com/search-console → Add property
- Choose Domain (recommended — covers all subdomains and protocols) or URL prefix
- For domain properties on Cloudflare: Google can add the TXT record automatically via Cloudflare integration
- After verification, come back to SiteBrief — Search Insights will load on the next page open
Automatic traffic drop tasks
Every Monday SiteBrief automatically scans GSC data for all your connected sites and compares the last 7 days of clicks to the previous 7 days. If organic traffic dropped by more than 25% (with at least 30 clicks the previous week as a baseline), it creates a task in your Kanban board automatically.
| Condition | Action |
|---|---|
| Traffic dropped >25% week-over-week | Task created with priority: medium |
| Traffic dropped >50% week-over-week | Task created with priority: high |
| Same site already has a drop task this week | Skipped — no duplicate |
| Previous week had fewer than 30 clicks | Skipped — not enough data |
The task title is 📉 Organic traffic dropped X% this week — site name, the description includes the click numbers, the top query and position, and a note to check recent deploys or algorithm updates.
ai so you can filter them separately from manually created tasks.Data freshness
Search Insights fetches live data from the GSC API each time you open the site page — no caching. Google Search Console data itself is typically delayed by 2–3 days, so the most recent dates in the chart may show lower numbers until Google finalizes them.